Alternative Apparel

A FULL BRAND REFRESH FOR AN ESTABLISHED APPAREL BRAND.

Some brands don't need a new logo. They need a new lens. Alternative Apparel came with the recognition and the loyal following — the work was about giving the brand a visual language sharp enough to match where it was going. Color, iconography, messaging, website, collateral. Every touchpoint reconsidered. One cohesive new direction.

Outcome

Younger + Co launched as a fully realized consumer brand — one with a clear point of view, a compelling origin story, and a design system that proved its values before a word was read. The rebrand helped the company establish selective retail partnerships with design-forward brick-and-mortar shops, positioning Younger + Co as a brand worth seeking out rather than simply a manufacturer.

Deliverables

Brand strategy and positioning
Naming
Full visual identity system
Messaging and verbal identity
Collateral
Packaging
Product displays
Hangtag
Custom order program materials
Quick-Ship program marketing.